Google Search Engine Optimization

The focal point of any online marketing effort has to be Google search engine optimization. The reason for this is simple. Google has the traffic.

Google SEO

Google has become such a massive force in the search engine wars that it is often referred to as the Big G. It may sound like a gangster rapper name, and it should because Google can kill the prospects of a business with the simple adjustment to its ranking algorithm. Let’s look at one example of how that happened in the not to distant past despite the best Google search engine optimization efforts of one site.

Ezinearticles.com

Ezinearticles.com had a good thing going and a tremendous business model. It built a platform where sites could submit articles for publishing. Other sites could then post those articles to their own sites so long as the provided a link back to the site of the author. Ezinearticles then sold advertising and posted Adsense ads on the site.

Think about this business model for a moment. Ezinearticles.com essentially built a platform that they didn’t have to build content for. Other sites provided the content for free and the site just grew and grew. Don’t get me wrong. There was a lot involved in keeping the site going, but it was a good position to be in. The site eventually became one of the most visited on the web in the world.

Then Google tweaked its algorithm.

The update occurred in the first quarter of 2011 and was known as the Panda/Farmer update. The change was designed to specifically eliminate the articles sites because much of the site had become spammy and of low quality. Over night, ezinearticles.com lost something like 70 percent of its traffic. The site survives to this day, but the revenues must have just been crushed. One has to feel bad for Chris Knight, the owner.

Your Site

So, what does this mean for your site? The answer is simple. It means that you need to be well rounded when pursuing rankings. Google search engine optimization is all about building links naturally, at a regular pace and from a variety of sources. On top of this, you need exclusive, quality content on the site and really have to focus on getting people to stay on the site for as long as possible. Put another way, you need to offer them something of quality which is really what you should be doing anyway.

What role does Google search engine optimization play in the services we provide? It is front and center. Google controls more than 70 percent of all the search traffic on the web. This means that you have to focus nearly all your efforts to getting ranked on it because a top 10 ranking on Google simply blows away anything you would see from a similar ranking on Yahoo or Bing. Contact us today to find out how we can make top 10  rankings happen for you with our Google search engine optimization packages.

Rick Warder

<< SEO Marketing